3 Brand Marketing Lessons We Can Learn From “Formation”

“Okay ladies (and gents) now let’s get in formation…”

This weekend was undoubtedly another big one for multi-platinum artist Beyoncé Knowles-Carter, as she surprised the world yet again with new music, stunning visuals and the announcement of a world tour. But this isn’t the first time that Queen Bey has stopped the world and changed the game with her infamous digital drops. On December 13, 2013, she )without warning) released her much anticipated self-titled album that included stimulating music videos for each of the fourteen songs. On November 21, 2014, she casually uploaded the dance anthem “7/11” to her YouTube channel and had the Internet eager to recreate this modern day masterpiece which was filmed using a GoPro camera.

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8 Wines of Christmas (Or Any Holiday For That Matter)

8 Wines of Christmas (Or Any Holiday For That Matter)

Happy December, everyone!

It’s so secret that I love wine. From my #WineWednesday Instagram posts, to opening my newest shipment of wine from Bright Cellars every month, I’ve become quite the wine snob this year.


With Christmas just days away, I thought it would be cool to put together a list of my favorite wines that would be perfect for a holiday gathering with family and friends or just a night snuggled up by the fireplace. Whether you’re a novice wine drinker or have been enjoying adult grape juice for quite some time, this list has a little bit of everything for everyone.

Take a look at the list of some of my favorite wines below. Enjoy!

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S.T.A.R.T. Before You’re Ready.

November was quite the whirlwind for me both professionally and personally, but I wanted to drop a note of reflection as we into the last month of the year. 

Have you ever wanted to start something new (let’s in this case, say a blog) but continued to come up with excuses as to why you aren’t able to launch it?

“I just don’t have enough time to write a blog post every day.”

“What am I going to write about? And who will want to read it?”

“I want my post to be perfect before I hit publish – I must keep editing!”  

The truth is, while we were busy asking ourselves 21 questions, making statements and assuming, we could’ve published at least one or two posts, created a content calendar for the next two months and put throwback content in rotation on social media.

Last month specifically, I spent most of my time getting back into the groove of working full-time and managing my various passion projects. And let me tell you, it hasn’t been easy. In addition to getting ready for the new year, training for my third half marathon in January and traveling for the holidays, I haven’t had much time to put my ideas into action – which has resulted in a ridiculously long line of questioning in my head.

But that long line of questioning I’ve taken myself through is only procrastination. And I’ll be honest – my procrastinating ways and (sometimes) self-doubt have held me back from starting a lot of new things. Days and days have gone by because I thought and over-thought about the “what-ifs” instead of putting in the work, promoting what I’ve created and learning about myself along the way.

So how exactly do we break this cycle? Starting before we’re ready. 

You’re probably thinking, “Well Chasity, what does that look like exactly?”

I’m glad you asked friend. 

To me, starting before we’re ready is less about being prepared and more about fearlessly taking the risk to step into your greatness. I know it’s so cliche, but we truly have everything we need to launch our dreams, bring them to life and watch them flourish.

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Gallup Study Tries To Compare HBCU & PWI Experiences

Oh, the beloved HBCU versus PWI experience debate.

Never did I think a research company would go so far as to analytically compare the two, but alas, here we are. 

According to a new report released by Gallup, graduates from historically black colleges and universities (HBCUs) have a “higher sense of well-being” compared to those black graduates who attended predominantly white institutions. (PWIs)

The data shows that out of the five points of well-being (purpose, social, financial, community, and physical) those students who attended HBCUs ranked higher (just by a few points) by their peers who attended PWIs.

But here’s where I see a problem in these data findings: Gallup polled a total of *55,812 adults who received degrees between 1940 and 2015, but this specific report included 1,758 graduates from PWIs and only 520 graduates from HBCUs. I don’t know much about algebra, but with that initial sample, there were already going to be very skewed results.

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Wisdom Wednesday: You Can Change.

“These are the times of your life, don’t you know who you are?
You can be anything you make up on your mind.
Don’t feel bad about your past, it made you who you are
You can change anything, and you can start today.”
– ‘You Can Change’, Purple Wondaluv

After three months and twenty eight days, I’m happy to report that Operation #HireChasity has officially come to an end.

And while I’m grateful and excited for this new opportunity, I wanted to take a moment to reflect on this unique experience I’ve had these last three in a half months.

When I lost my job in July, I knew that finding another position would take some time, but it was the ultimate goal. I’ve never been one to not be picky or to settle easily, so I was quite choosy with which things to dedicate my time and energy to. I started to write more, connect with new and trusted mentors, and just enjoy the time that I had to test the waters of what it would be like being a creative full-time.
I’ll keep it 💯 – the life of an entrepreneur is far from glamorous. Yes, it may seem like you have all the time in the world and you’re doing what you love and enjoy, but to be successful at this #TrepLife takes discipline, focus and patience – all traits that I know I am constantly working on improving within myself.

I’ve grown a hell of a lot in these last three months, and I’m so grateful for it.

And while I may have chosen to extend my talents in a new direction, this doesn’t mean that I’m going to negate my personal obligation to fuel my passion in empowering my generation to be a better version of themselves.

One lesson that I will undoubtedly take with me into this next chapter is this: your family, friends, associates and even strangers will all have their own perfect vision for how you should live your life. But truthfully, their opinions must sometimes (if not all) respectfully and lovingly take a back seat. YOU are the main character in your story, so don’t feel bad if you must go left when everyone else wants you to go right. You have everything you need to determine what happens next in your life, so be selfish in what you want and work hard to make it happen. Make yourself proud, and be prepared to kick some serious ass in order to make those dreams come true.

2015 has taught me to confidently go in the direction of my dreams, accept the plot twists that life throws my way and believe that the next chapter, the next opportunity, the next experience is always going to be than the last.

To those who have encouraged me, kept me lifted and prayed with and for me, I thank you from the bottom of my heart. You are greatly appreciated.

This next chapter is going to be amazing – I’m claiming that here and now.

Carpe Diem,

Four Years & Counting...

Four Years and Counting…

Why hello there, lovely one! Did you miss me? 

I’ll be honest – after 17 days of not blogging, it was a little difficult to log-on and start writing. I’ve been so busy in the last few weeks (Operation #HireChasity is still very real) that I never really had time to prepare myself for the return. But better late than never, right?

All week long, I’ve been asking myself a million questions, but certain ones have been on repeat like your favorite song:

  • What do I talk about?
  • Do I share what I did during the hiatus, or why I took it in the first place?
  • Is anyone still interested in what I have to say?
  • Where do I go from here? 

And trust me, those were some the hardest questions I’ve had to ask myself in all my four years of blogging.

But I had truthfully reached a point where I felt as though I was blogging just to blog. And when you start to do something just to do it, you’re ultimately losing your passion and neglecting the reason why you’re doing it in the first place.

So with the seasons in the midst of changing, I’ve decided that it’s time to move forward with focus and purpose.

It’s no secret that I love to write. In the last few months as most of you all have peeped, I’ve been cranking out content for an amazing new platform called Slant News. I’ve never considered myself a journalist, but being a product of Newhouse, I was taught to do a little bit of everything. ;-)

I’ve been challenged to produce content quickly and succinctly, all the while reporting the news at an angle that is sometimes much different than my own. This experience has truly sharpened my writing, and allowed me to share important information to a much larger audience which I’m truly grateful for. It’s also reignited my fire for sharing stories here on my personal platform, and empowering my generation to do the same.

Now, back to the blog. Will there be a few changes in the next few months? Perhaps – because change is always good. However, it’s still going to be Chasity doing it for the 99 and the 2000 as always, just this time with some glitter and sprinkles and maybe a strobe light or two.

So thank you for rocking with me for the last four years consistently. I hope you all keep rolling with me as begin a new chapter in my blogging journey.

With love,