RE-CAP- Lessons Learned at #MCON 2015

RE-CAP – #MCON 2015: The Power of Influence

Last week while visiting Chicago, I had the wonderful opportunity to attend MCON 2015. #MCON is an opportunity for corporate, nonprofit and public leaders to gather and discuss current movements that are shaping the way we think about our world from the perspective of art, media and business.

Set in the Museum of Contemporary Art in the heart of Downtown Chicago, it was a cool experience to explore my hometown and learn from thought leaders about the power of influence in the areas of social media, philanthropy, civic activism and more. While there was so much amazing information shared within the two-day affair, below are a few important gems that left me feeling inspired and empowered to move forward:

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1. Create a personal manifesto that gets you excited to live your purpose each and every day.  Artist Stephen Kenn kicked off #MCON by sharing this powerful statement that has really inspired me to take step back and re-evaluate how I want to leave my mark on the world. During his presentation, he spoke about how he started his business with his wife four years ago in which he designs and manufactures furniture in Los Angeles, California. He also shared obstacles he had to overcome, how his faith really sustained him through those tough times and what he hopes to achieve next. “Great art is the manifestation of conviction,” Stephen said. He also encouraged the audience to “fight comparison and discover your greater narrative.”

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Millennial On A Mission: Saranah Holmes

Happy Monday, friends!

This week’s Millennial on a Mission is a young lady who is passionate about entrepreneurship and doing good. Her platform, Daily Do Good, encourages millennials to “spread kindness one person at a time, one day at a time.” Based in Washington, D.C., Daily Do Good (which recently raised $10,000congrats!) is fostering an online community of do-gooders who want to incite change in The Nation’s Capital though volunteering and philanthropy.

I’d like for you to meet Saranah Holmes.

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Born and raised in San Francisco, California, Saranah feels fortunate to have been brought up in a city so rich in culture. “I studied health science at San Jose State University and loved my time there,” she recalls. “The school had roughly 24,000 students, but I never felt like a little fish in a big pond.” Saranah then continued on to get her Masters in Public Health from the George Washington University. “My graduate experience was memorable, but I chose not to continue with a career in public health. Instead, I followed a path towards development, being an executive assistant and most recently an entrepreneur.”

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RE-CAP: Millennial on a Mission Presents #SummerSocial

Whoo, it’s been quite a week!

Last Friday, I had the awesome opportunity to get together with some awesome millennials over drinks, yummy appetizers and great conversation at BlackFinn AmeriPub.

The first installation of Millennial on a Mission‘s #SummerSocial was so awesome! Her Way‘s Sherry Williams shared her amazing insight on using social media to ignite her personal brand and encourage attendees to use it as a tool to bring online relationships offline.

Check out a few photos (shot by Caroline Lodewick) from last week’s event and mark your calendars for the next #SummerSocial on July 16th!

Thanks again to everyone for coming out!

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#TechTuesday: 3 Ways #Snapchat Can Enhance Your Personal Brand

Happy #TechTuesday!

I know, I know – it has been quite some time since I’ve done a #TechTuesday post, but never fear! I’m keeping my ear to the streets about the latest in tech and social media and be sure to share with you all the latest!

So, Snapchat. In 2013, I downloaded ‘Snap’ and couldn’t stand it. Perhaps it was because I was only following three people and didn’t understand its purpose since there was Instagram, but this app annoyed me to no end. Fast forward to April 2015 and I have found myself obsessed with snapping my morning commute, watching my friends’ stories and so much more. It’s like we’re hosting our own reality shows that can be watched instantaneously!

I believe that since its inception, many brands have learned how to brilliantly use Snapchat to engage with their audiences by meeting them where they are. As of late, we’re seeing major events like Bonaroo, the NBA finals and even the announcements of presidential candidates shared on Snapchat as a means to empower consumers to craft their own personal experience. Similar to how Twitter gives us the power to share and react to breaking news, Snapchat offers its users (specifically millennials) to creatively document any and everything.

With that, here are three ways I think Snap can enhance your personal brand:

  
1. You’re not just having a conversation with yourself, but with everyone else. Similar to Twitter, Snapchat gives you the opportunity to speak your piece and then engage in a dialogue with your peers – only this time they can response via text or video. Whether you’re watching an episode of #OITNB, waiting for the train, graduating from college or watching Hillary Clinton deliver her first campaign speech, Snapchat gives us a platform to uniquely bring our conversations to life and to those who may not have the chance to participate. 

  
2. Snapchat helps you define your voice through repetition. The one question I’ve gotten repeatedly since rejoining Snapchat is, “why do you wake up so early?” And how do my friends know that I wake up early? Because I’ve made it a regular part of my daily story. Just like any other brand, the more you do something, the more likely it will be remembered and it will become apart of you. I am a morning person to the core – so it’s natural for me to get up at around 5:30 AM to get my day started. Snapchat gives you the chance to bring your friends into your world organically and authentically. Which brings me to my final point…

3. Snapchat allows for you to keep it 💯. Let’s face it – not many people are shy about sharing their personalities in social media. Yes, you can show your true colors on Facebook and Twitter, but those mediums are often static and conversation can drag on forever if you let it. 

With Snapchat however, thoughts can be short, sweet and to the point. Our snaps give us the chance to tell the when, what, how, why and where in less than a minute. And while snaps don’t last long and can be deleted, it’s the ability to put raw content out in the universe with the touch of a button that keeps Snapchatters coming back for more. 

Personally, I like the fact that Snapchat’s platform hasn’t changed too much over the years. And the filters are an incredible feature that offer an even more stylistic touch. 
So what do you love most about Snapchat? Leave me a comment below  and send me a tweet! And of course, don’t forget to follow me on Snapchat: chasityscooper

Catch ya later! 

Millennial On A Mission: Kiersten Kindred

Happy Monday, folks!

This week’s “Millennial on a Mission” is an author, entrepreneur and branding specialist. Her new book, “Five Steps To Marketing Success: A Small Business Guide” provides tips and tools for small business owners who are looking to enhance their marketing strategies.

Ladies and gentlemen, meet Kiersten Kindred.

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Hailing from Houston, Texas, Kiersten graduated from Sam Houston State University with a Bachelor of Arts in Mass Communication, specializing in Broadcast Journalism. “I thoroughly enjoyed my time at Sam Houston State University,” Kiersten says. “It taught me a lot about my field and myself.” Currently, she is the founder and CEO of her own media firm, Kindred Communications, which specializes in communications, marketing and branding for medium-sized businesses.

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We're Halfway Through 2015,

We’re Halfway Through 2015, How’re Those Goals Looking?

Happy Thursday, peeps!

So yesterday as I was scurrying around my apartment getting ready for work, it dawned on me that we’re six months into 2015. SIX. WHOLE. MONTHS! HOW SWAY? It seemed like only yesterday I was ringing in the new year with loved ones and sobbing over the debut of Kanye West’s “Only One“. Now, I’m gearing up to run my second 10 K, cracking open book number 6 of my list of 15 for 2015, bring my 2-year-old brainchild to life (finally, I know) and preparing for one of the busiest summers of my adulthood.

But all of that hasn’t come with its own set of obstacles. When I set my personal goals this year, little did I know that not only would not only change, but they would evolve into things that are much bigger than myself. And while I’m still working on personal quirks of mine, I’m so incredibly proud of the progress I’ve made thus far.

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Millennial on a Mission: Tyece Wilkins

This week’s Millennial on a Mission is a young woman that is truly passionate about storytelling, and sharing the lessons that life continues to teach her. A corporate communicator by day, she is the creator and editor-in-chief of the millennial blog Twenties Unscripted.

Meet Tyece Wilkins.

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Originally from the Baltimore, Maryland area, Tyece attended the University of Maryland and studied communications. She started off as a journalism major, and later took some advice from her dad to expand her options and switch to communications instead. “I currently wear two hats,” she says. “I work in corporate communications by day and cultivate my blog and brand Twenties Unscripted during my off hours.” Tyece likes to think of Twenties Unscripted as her career of choice, even though it is still an infant and she’s still building it brick by brick.

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